Support / Sales and Marketing

CAST Lighting Support for Sales and Marketing

The successful growth of any company depends upon an effective sales and marketing plan that works within a reasonable budget. This plan involves market research, setting goals, establishing strategies to achieve those goals and tracking the effectiveness of those strategies.

Resources from CAST can help you to develop your plan and provide many of the materials to carry it out. In addition, your CAST Regional Sales Manager and our office staff welcome your questions about sales and marketing.

Sample Proposals, Maintenance Agreements and Performance Specifications (for bid documents)

Comprehensive and professional proposals and perfrormance specifications are key to the preparation of quality bid documents. The following documents can be downloaded and edited as aides in creating highly effective bid documents. Note: the first two documents are primarily targeted to residential projects. 

Note: These documents are hidden from the general public. You must be registered and logged in to view these documents.

Articles: Writing and Working Your Business Plan

The following articles can help you get started and give you ideas on how to improve your sales and marketing efforts.

Note: These articles are hidden from the general public. You will need to register and login to read them.

"Writing the Business Plan for a Landscape Lighting Company"

"Getting Started in Landscape Lighting - Marketing Smarts"

See the complete list of Busness Articles.

Printed Marketing Collateral: Making an Impression with Potential Clients

The following high-quality printed pieces are a few of many items available through your CAST Distributor.
Product Brochures
Informational Pieces
 Post Cards Door Hangers
View these and other printed pieces.
The CAST Demo Kit - One of the Most Persuasive Selling Tools

This Demo Kit is designed for fast set-up and breakdown. Includes (15) 20 watt and (5) 35 watt MR-16 fixtures. It includes quick-connect wire leads (no wire nuts required), transformer and timer. The waterproof military-grade case is designed to last a lifetime of heavy use.
Read more. . .

CAST Lighting Images

CAST Lighting has the worlds largest collection of fine-art quality landscape lighting images. These images are available free-of-charge to CAST Lighting customers. They can be used in marketing collateral, in websites and on vehicles.

To inquire about these images, contact Steve Parrott at (973) 423-2303. (Certain restrictions apply.)

CAST Lighting PowerPoint Presentation

CAST Lighting's PowerPoint presentation on "Professional Landscape Lighting" is an effective introduction for one-on-one and group presentations. This show is available free-of charge to CAST Lighting customers.

To request the PowerPoint, fill out the Request form.

Other Sales and Marketing Support

CAST Lighting has many other resources to support your sales and marketing efforts, call your Regional Sales Manager with your specific needs.