Support / Sales and Marketing
CAST Lighting Support for Sales and Marketing
The successful growth of any company depends upon an effective sales and marketing plan that works within a reasonable budget. This plan involves market research, setting goals, establishing strategies to achieve those goals and tracking the effectiveness of those strategies.
Resources from CAST can help you to develop your plan and provide many of the materials to carry it out. In addition, your CAST Regional Sales Manager and our office staff welcome your questions about sales and marketing.
Sales and Marketing Support for the Distributor
CAST Lighting offers the following items to support the Distributor's sales and marketing efforts:
Lead Generation: CAST aggressively seeks contractor, specifier and homeowner leads through both online and print media. These leads are channeled through CAST Distributors.
Point-of-Purchase Displays: CAST provides beautiful and effective counter and floor displays.
CAST Banners and Stickers: The CAST logo is a strong branding image that lets your customers know that you support the high-quality CAST line. Banners and stickers allow you to advertise the fact.
PowerPoint Presentations and Images: CAST provides PowerPoint presentations to support distributor sales people in their training and promotion efforts. Images of CAST products and projects are available for use in websites and printed materials.
Sales and Marketing Support for the Contractor
Articles: Writing and Working Your Business Plan
The following articles can help you get started and give you ideas on how to improve your sales and marketing efforts.
Note: These articles are hidden from the general public. You will need to register and login to read them.
"Writing the Business Plan for a Landscape Lighting Company"
"Getting Started in Landscape Lighting - Marketing Smarts"
See the complete list of Busness Articles.
Printed Marketing Collateral: Making an Impression with Potential Clients
The following high-quality printed pieces are a few of many items available through your CAST Distributor.
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| Product Brochures |
Informational Pieces
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Post Cards | Door Hangers |
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The CAST Demo Kit - One of the Most Persuasive Selling Tools
This Demo Kit is designed for fast set-up and breakdown. Includes (15) 20 watt and (5) 35 watt MR-16 fixtures. It includes quick-connect wire leads (no wire nuts required), transformer and timer. The waterproof military-grade case is designed to last a lifetime of heavy use.
Read more. . .
CAST Lighting Images
CAST Lighting has the worlds largest collection of fine-art quality landscape lighting images. These images are available free-of-charge to CAST Lighting customers. They can be used in marketing collateral, in websites and on vehicles.
To inquire about these images, contact Steve Parrott at (973) 423-2303. (Certain restrictions apply.)
CAST Lighting PowerPoint Presentation
CAST Lighting's PowerPoint presentation on "Professional Landscape Lighting" is an effective introduction for one-on-one and group presentations. This show is available free-of charge to CAST Lighting customers.
To request the PowerPoint, fill out the Request form.
Other Sales and Marketing Support
CAST Lighting has many other resources to support your sales and marketing efforts, call your Regional Sales Manager with your specific needs.
