Dear Friend,
Greetings from CAST Lighting. As we move into the fourth quarter of 2009, we continue to see growth in the economy and increased consumer confidence. This is reflected in an upsurge in landscape lighting sales - a trend we expect to continue.
While many manufacturers scaled back, CAST Lighting launched an ambitious gearing up. Our new foundry in Columbia is fully operational and we have a generous helping of news to share.
As always, we thank you for your ongoing business and pledge to support you in whatever ways we can.
Best wishes,
The Staff of CAST Lighting
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New Product
CAST Engineered Wall Light (Surface Mount) CEWL6CB
 The CAST Solid Bronze Engineered Wall Light (Surface Mount)(CEWL6CB) is a new version of our popular bracket-mounted fixture (CEWL5CB). With sturdy copper mounting tabs this rugged fixture is ideal for mounting on any flat surface (hardware is included). Hosting a solid bronze body, enclosed lamp compartment, and a 25-ft. marine-grade tin-coated lead wire, this is one of the most durable fixtures on the market. It carries a lifetime warranty.
Learn more about the CAST Engineered Wall Light (Surface Mount). |
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White Paper - "Green Energy and CAST Lighting"
 CAST Lighting, from its inception, established rigorous 'green' standards for its fixtures, lamps, transformers and other system components. Installation methods were also developed with the same intent.
Since we are often asked to provide information on how our products and installation methods fit in with Green Energy Programs, we compiled the data in a comprehensive white paper. The document discusses energy efficiency, dark sky concerns and sustainability issues in the context of LEED and other governmental incentive programs.
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CAST Lighting Blog - Your Participation Brings People to Your Website!
 Blogs are everywhere. They are simple to set up, simple to use, and hold more marketing power than most people can imagine.
The CAST Lighting Blog, recently launched, already receives hundreds of visitors a day. The key to its ongoing success depends upon frequent posting with interesting content - this is where you come in, and where you benefit.
CAST Lighting invites all CAST distributors, installers, designers, and specifiers to submit content to our blog. It could be a story about a recent project, a new design application, or even just a project photo with a paragraph of text. Don't worry about perfect language, we will do the editing.
If your submission is accepted and posted, we will also post a link back to your website. This will be a permanent link from the highly ranked CAST website. Google and other search engines place tremendous value on sites (such as yours) when it's linked to sites such as our's. The more links you get, the more Google will like you, so submit often.
Of course, even if you don't submit posts, we believe you'll find our daily blog posts very interesting reading. If you want posts to show up in your email inbox, subscribe to the RSS feed.
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In This Issue
- New Product
- Hands-On Seminars
- New CAST Foundry
- Green White Paper
- New CAST Blog
- Welcome Lon Mackey
- Ranking in Google
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Upcoming Training Opportunities
CAST Lighting's Hands-On Training Seminars continue to be the industry's best venue for learning Landscape Lighting Design and Installation.
Upcoming Seminars are scheduled for the following regions:
- Milwaukee, WI
- Tampa, FL
- Meritt Island, FL
- Vero Beach, FL
Seminars fill up fast so make your reservations today. |
New CAST Foundry
CAST Lighting's new foundry, located in Barranquilla, Columbia, is a state-of-the-art facility that combines high-tech induction furnaces and semi-automated assembly lines with workers trained in the fine art of bronze sand-casting.
The opening of the new foundry coincides with the closing of CAST's former foundry in Venezuela. With more than 4 times the capacity of the previous facility, this new foundry greatly expands production capacity.
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Welcome Lon Mackey
We'd like to welcome Lon Mackey as our newest Regional Sales Manager covering the Southeastern states of Florida, Georgia, and Alabama. Lon also serves Puerto Rico and the Caribbean.
Lon brings over 15 years sales experience with a focus on working with small businesses, helping them capture opportunities and achieve their fullest potential.
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Capture Page One Ranking in Google
If you have a website and don't show up on Google's page one search results then don't expect your customers to ever find your site. Only about 20% of people go beyond page one when searching for a product or service.
There is, however, hope for the small business. Google has a number of cost-free services that almost immediately put you at the top of the page. These services are found in the Google Local Business Center.
For a summary of these services and other specific tips for the lighting business, read the article:
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